|
Readership/Circulation
|
|
Circulation: 75,000
|
|
Projected Annual Readership:
Over 3 Million (*3,640,073)
|
|
Frequency: Quarterly (Spring,
Summer, Fall, Winter)
|
|
Audited by: Verified Audit Circulation
|
|
Distribution: Monthly delivery
to 95 select hotels and resorts throughout Orange
County
|
|
Average Household Income of
Reader:** $138,900
|
|
Readers’ Gender Profile:**46%
Male; 54% Female
|
*365 days ÷ Avg.
length of stay of 4.1 days AOCVB/2003 x Avg. occupancy
of 2.9 persons per room
AOCVB/2003 x *Total inroom distribution of 21,044 Verified Audit
Circulation/2004 x Avg. occupancy
rate of 67 AOCVB/2003 = 3,640,073. |
| **Based on information
provided by DataQuick Resources. |
